Internet advertising to reach $65.2 billion this year

According to IDC's "Digital Marketplace Model and Forecast," worldwide spending on Internet advertising will total $65.2 billion this year, representing nearly 10 percent of ad spending across all media. IDC projects that share will reach 13.6 percent by 2011 as Internet ad spending grows to $106.6 billion worldwide. Keyword ads will remain the dominant type of Internet advertising, capturing more than a third of annual online ad spending worldwide.

Source: www.btobonline.com; IDC: Worldwide spending on Internet ads to reach $65 billion this year, June 25, 2008.