
News|Articles|October 15, 2009
Helping clients pay in difficult times (part 5)
Analysis of veterinary market data shows that pet owners need payment options
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Yes, indeed. Again, we see that lower-income, highly bonded pet owners easily outspend higher-income, less-bonded pet owners.
Now, by the time those pet owners walk in your door, they already own a dog or a cat, and they're bonded or not. The question at that point is, how can you help those pet owners who want to pay but can't?
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In a new national survey, most pet owners reported holding steady or increasing what they spend on their pets. Only 7% of consumers said they would trim pet health spending if money got tight.
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