Getting clients to "yes"

In addition to providing pet care, practice manager Brian Conrad says every team member (and doctor) has a responsibility to make sure the appointment schedule stays full. This in-house, everyday marketing role starts, he says, with basic issues like client communication and understanding the value of the care and service your team provides.

In this full audio session from CVC Kansas City, Conrad answers these questions: How does your team's thinking about fees affect your clients' thinking? How can you judge whether your fees are appropriate to your services? How do you balance clients' perceptions of your fees and the value you deliver?