For The Movement: A Proactive Approach to Joint Health

This episode is sponsored by 4CYTE.

In this episode recorded live at Fetch Kansas City, Mindy Cannon, MBA, director of sales, marketing, and partnerships at epiq Animal Health, joins Adam Christman, DVM, MBA, to discuss 4CYTE, a plant-based joint supplement for dogs and horses, including its active ingredient, dosing, cost, and availability. Made by Interpath Global, 4CYTE entered US animal health distribution nearly 2 years ago through a partnership with epiq Animal Health, which distributes the product through animal health distributors and e-commerce channels.

Below is a partial transcript, edited lightly for clarity.

Adam Christman, DVM, MBA: What is 4CYTE?

Mindy Cannon, MBA: 4CYTE is a joint supplement for dogs and horses. It is plant-based. Epiitalis is the star of the show. Epiitalis is the active ingredient, and it is globally patented, so 4CYTE has that global patent for that active ingredient. What it does is it helps support joint cartilage growth and joint function.

Adam Christman, DVM, MBA: Why should someone use 4CYTE?

Mindy Cannon, MBA: Oh my goodness, so many reasons. It's plant-based, sustainably sourced, easily digestible. It's great because you can use it preventatively or for maintenance. It can be used with other treatment options or by itself, so it plays well with others but can be used on its own. There have been no contraindications reported, no reported side effects for long-term use, and it's suitable to use at 6 months and up. And it's palatable. They have a 100% money-back guarantee on palatability. The horse product tastes like apples, and the dog product has a cream-based profile. My dog Luna takes it. She turned 10 in March, and I noticed a pep in her step immediately. She's running and jumping more.

Adam Christman, DVM, MBA: The company has been around for a long time. 4CYTE has been in Australia and New Zealand and has been in the US now for nearly 2 years in animal health distribution.

Mindy Cannon, MBA: It has, since 2007 in New Zealand and Australia. The founders do extensive research. They have a bunch of peer-reviewed studies. They even have a documentary, which you can watch on YouTube.

Adam Christman, DVM, MBA: How do you administer it?

Mindy Cannon, MBA: It's once-daily oral, and it goes by the weight of the animal. For horses, if the horse is symptomatic, based on a 1,350-pound horse, you would give a loading dose of 8 mL for 2 weeks. After that, it's 4 mL. If it's just for maintenance and not for anything symptomatic, then it's just the 4 mL. For dogs, it also goes by weight, so it's 0.5 mL for every 22 pounds.