How to discuss pet nutrition myths with clients
Make it positive. Clients may feel badly because they don’t understand all they should about pet nutrition. To let them know they are not alone in being misinformed, try using statements such as these before busting those myths:
- “I’ve heard other clients say that.”
- “Am I understanding that your concerns are [repeat what they said]…?”
- “This is such a great point….”
Make it personal. Saar recommended sharing pet nutrition stories with your clients to help drive your point home. (Bonus: This also shows them that other pet owners share their misperceptions.)
Give them more. Be as specific as you can in making your recommendations, and point clients to reliable sources where they can learn more.
Give them time. For clients considering a major change in their pet’s diet, the information you share may be a lot for them to digest (pun intended). Step out of the room for a second to give them some time to think. If they still are undecided when you return, email them your recommendations and follow up with them in a day or two.