Telemedicine advocate who has made significant progress in helping improving access to care for animals
KeraVet Bio, a veterinary health company, has appointed Cherice Roth, DVM, MS, to lead medical advisor (LMA). Before, she served as a member of the KeraVet Bio Advisory Board.
“Cherice is a trailblazer. She sees the need for better, more affordable and accessible wound management for pets. She’s someone who sees a gap in the industry, finds the solution and executes upon it. Maybe it’s her extensive experience or just who she is, but she’s exactly what we need. Someone who takes it from the lab into the clinic in the most practical way,” said Luke Burnett, PhD, MA, CEO and chief science officer, in a company release.1
Roth is renowned for her strides in veterinary telemedicine and creating high medical quality standards for virtual care. “I’ve never shied away from adopting new technologies and discovering new resources. That’s because I’m passionate about access to care and providing the highest quality of life possible for pets and their vets,” said Roth.1 “And, while veterinary medicine has come a long way in complex wound healing, the focus has been on the medical efficacy and not the patients’ quality of life. KeraVet Gel achieves both goals with its reformulation of the human medical product, KeraStat Gel, as it provides a patent-protected wound healing technology that is effective, safe, easy-to-use, and eliminates the need for Elizabethan collars.”
“Cherice is a powerful voice and talent in the animal health world,” added KeraVet board member and veterinary health investor and consultant Craig Wallace.1 “The board is very excited to have her join the KeraVet team as the company positions to address one of the most unmet needs in wound care today.”
A Texas A&M College of Veterinary Medicine graduate, Roth has served in clinical, industry, and executive-level roles in veterinary medicine. Additionally, she was a developer of the RACE-approved Virtual Care University and My Pet Doc. Thus, she has been listed as an inventor on 4 US patent applications for using technology to enhance the lives of pets by improving their access to veterinary care.1
What’s more, Roth serves on charitable and advisory boards, including Board of Chief Veterinary Medical Officers & Veterinary Professionals Instilling Black Excellence. She has authored the children’s books What’s a REAL Doctor? and What Does a REAL Doctor look like? which cover veterinary medicine, diversity, STEM, and representation.
“My first goal for KeraVet Bio is to make KeraVet Gel the new standard of care or ‘go-to’ solution for wound care. I believe we can achieve this by positioning it as the first and easiest step for wound management with its simple instructions and proven technology,” said Roth.1 “My second goal is to reinforce what veterinary teams and pet parents already know, that the human-animal bond is important, and it’s being hurt with outdated wound care that forces physical barriers between the patient and the parent or veterinary team.”
KeraVet Bio announces Dr. Cherice Roth as lead medical advisor. News release. KeraVet Bio. September 6, 2023. Accessed September 6, 2023.