Use fun and games to define your practice's unique selling proposition.
Create your clinic's motto at a team meeting with an exercise that will define your unique selling proposition (USP). Ask your staff questions like:
Take those ideas and then identify what needs are not being met in the your practice and your community. Then decide what your clinic will do to fulfill those needs. Condense all of these ideas into a clear one-line sentence and voila, you have your very own USP that is perfect for posting on your clinic's website, invoices, letter reminders, and any other correspondence that goes out to clients.
—Helen Moll, practice manager
Hyde Park Veterinary Clinic
Tampa, Fla.
AVMA presents 2 service awards at Global Health reception
June 25th 2024Cathy King, DVM, PhD, MS, the founder and CEO of World Vets; and Joni Scheftel, DVM, MPH, DACVPM, retired state public health veterinarian with the Minnesota Department of Health, were presented with trophies during the 2024 AVMA Convention event.
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