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McFall succeeds Becky Turner Chapman, longtime head of CVC conferences, dvm360.com and associated print veterinary journals.
Christie McFall joined UBM Americas on February 27 as vice president and managing director of UBM's Veterinary business, including the CVC conventions; dvm360.com; the magazines dvm360, Vetted and Firstline; numerous e-newsletters, resource guides and books; and custom educational materials.
Christie McFall, new VP of UBM VeterinaryMcFall previously served as managing director at advertising agency VML and, before that, as director of digital marketing at Meredith Corp.
"Christie has built a genuine connection with the veterinary and pet care industry we serve so proudly," says Tom Ehardt, executive vice president and senior managing director of Life Sciences in UBM Americas, in a UBM release. "Plus, her innovative exposure in marketing will help us continue to evolve and improve our products for customers."
McFall succeeds Becky Turner Chapman, a long-time industry leader who is retiring after 20-plus years leading the group.