Change is wonderful. Change sucks. Keep on innovating at your veterinary practice

December 21, 2017
Brian Conrad, CVPM
Brian Conrad, CVPM

Brian Conrad, CVPM, has been the practice manager for Meadow Hills Veterinary Center in Kennewick, Wash., since 1999. During his tenure at Meadow Hills, the clinic has been named Veterinary Economics Hospital of the Year in 2001 and the 2004 Mid-Columbia Small Business of the Year. Conrad is a frequent lecturer for the Fetch dvm360 conferences and a contributor to Veterinary Economics and Firstline magazines. He was recently appointed to the board of directors for the Veterinary Hospital Management Association.

Sure, you could keep things the same foreverand become irrelevant to your clients and patients.

Change in the veterinary clinic is essential: It's necessary to keep up on innovations in medicine as well as new approaches in practice management as well as all-encompassing concepts like Fear Free. And according to Fetch dvm360 conference speaker Brian Conrad, CVPM, no matter what the change is, you need to dive right in, get the team on board and make some moves:

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"Make some decisions. That's where we really get bogged down. We keep thinking about it, and thinking about it, and thinking about it, and we never actually take action," he says.

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