Taking the BizQuiz? This is the answer to question 5 of "Are you a social-media maven or a Web wipeout?"
Nothing gets you abandoned on Twitter and unfriended on Facebook faster than repetitious ad messages about new services or discounts you offered the week before. Give the people what they want: Something timely, interesting, and concise. Don't be afraid to share your business e-mail address out there so clients and interested followers can talk to you. And ask questions on Facebook and Twitter—"What pet skin problems are you facing right now? What disease are you wondering about?"—and answer them.