Antinol partners with dog rescue advocate Lee Asher

Publication
Article
dvm360dvm360 November 2021
Volume 52

This partnership will promote Antinol’s “Keeping Happiness in Motion” initiative by highlighting the pet joint health supplement's benefits on social media.

Lee Asher, founder of The Asher House, pictured with his rescue dogs (Photo courtesy of Antinol).

Lee Asher, founder of The Asher House, pictured with his rescue dogs (Photo courtesy of Antinol).

Vetz Petz®, exclusive distributors of the pet joint health supplement Antinol®, announced its partnership with Lee Asher, founder of The Asher House, a 501(c)(3) committed to pet rescue. The partnership will spotlight the supplement's transformational impact on dogs while informing pet parents on the significance of maintaining canine joint health and mobility.

“Every day, I see first-hand how the discomfort that comes along with aging and activity impact my dogs’ joint health and mobility,” said Asher, in a company release.

“I think all pet owners would benefit from a better understanding of how we can help our dogs continue to be happy, comfortable, and active even as they age. I’m excited to share my dogs’ Antinol journey over the coming months,” he added.

Subsequent to its official launch within the United States this summer, Antinol is introducing a nationwide initiative called “Keeping Happiness in Motion," urging pet owners to play a role in improving canine’s quality of life. According to the release, this initiative will include Asher documenting the “before and after” mobility transformational journey of his 5 rescue dogs as they take Antinol daily over several months.

What's more, Asher’s journey will be showcased through a series of videos on his Instagram—@TheAsherHouse—and through Antinol’s social channels: @Antinol_USA on Instagram and AntinolUSA on Facebook. Pet parents are also encouraged to participate in Antinol’s initiative by sharing content demonstrating their pet’s journey of “keeping happiness in motion” on social media.

“Our goal is to make everyday moments better for longer through tackling joint and mobility discomfort for pets of all shapes and sizes,” said Kevin Cook, Vetz Petz founding partner.

“We know Lee shares in this passion and commitment and we’re so excited to share the mobility transformational journeys of Lee’s amazing rescue pups with our audience and his, and share our 'keeping happiness in motion' movement with pet owners across the US,” he continued.

Learn more about Antinol and its benefits here.

Reference

Leading pet joint health supplement Antinol announces partnership with dog rescue advocate Lee Asher, founder of The Asher House. News release. September 8, 2021; Antinol. Accessed September 13, 2021. [email].

Editors note: All veterinary technician content for this month is supported by Banfield Pet Hospital.

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