Amazon Now Official Sponsor of HABRI
The partnership will advance research and education on the many benefits of the human-animal bond.
Amazon is now an official sponsor of the Human Animal Bond Research Institute (HABRI) and its research on the human health benefits of companion animals.
“Amazon’s support for HABRI and human-animal bond research demonstrates its commitment to the values of great pet care and the importance of pets in our lives,” said Steven Feldman, executive director of HABRI. “Amazon helps make it easy for us to care for our pets and, in turn, our pets contribute to our health and wellness.”
Amazon has long sold toys, treats, and many other pet products, with sales reaching $780 million in just the first half of 2018. The e-commerce giant entered the competitive pet food market in mid-2018, ensuring further online sales growth in the pet product market. Amazon has also been an ardent believer in the human-animal bond. In fact, its headquarters welcomes about 6000 of its employees’ dogs each day.
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HABRI maintains the world’s largest online library of human-animal bond research and information and funds research on the subject of the health benefits of companion animals. Its underlying goal is to inform the public about the benefits of companion animals in society.