AAHA releases study on product purchasing

Denver-The American Animal Hospital Association (AAHA) has released a new report on veterinary purchasing.

The report, "Influences on Product Purchasing," is the latestaddition to the "AAHA Leading Practice Report," a series of syndicatedstudies created to assist the industry.The report includes data on whatinfluences veterinary practices to buy one product over another.

A major study finding addresses client compliance with product recommendations.On average, respondents estimated that clients bought the products veterinariansand practice staff recommended to them 77 percent of the time.

Survey data was collected via the Internet and includes crosstabulationsof data by practice size and location.

The report costs $1,950. For more information, contact AAHA at (303)986-2800, ext. 249.