
Veterinary medicine is often measured against the “gold standard.” But like the Olympic podium, silver and bronze still count, especially when gold is beyond a client’s means.
Ignacio “Nacho” Mérida Isla, DVM, MBA, CertAVP, is a bilingual veterinarian, management consultant, and educator with more than 20 years of international experience spanning Europe, Latin America, and the Caribbean. He is particularly passionate about helping veterinary practice leaders find balance between personal fulfillment and professional success, with a focus on leadership development and practice management. Through his YouTube channel, he shares educational content and practical insights on veterinary business and management for Spanish-speaking audiences.

Veterinary medicine is often measured against the “gold standard.” But like the Olympic podium, silver and bronze still count, especially when gold is beyond a client’s means.