Your new veterinary facility is a revenue generator
Gary I. Glassman, CPA
Gary I. Glassman, CPA, is a member of the Veterinary Economics Editorial Advisory Board who has worked exclusively with veterinarians for more than 20 years. He specializes in accounting, tax planning, and practice transitions and is a partner with Burzenski and Co. P.C. in East Haven, Conn.
Yes, it's a gleaming new toy to be ogled, but your building should be making you more money.
Whatever it is that you've gained from investing in a new facility-more space for treatment, improved visibility, easier access for pet owners-the end result should be an expanded client base, according to HospitalDesign360 speaker Gary Glassman, CPA. He says that you can grow client numbers by focusing on four areas.
The hospital as a calling card
New York state of design.
Turn your veterinary practice green.
- The building itself. "Your new structure should be a marketing tool," he says. The very appearance of an attractive new facility can be very persuasive to potential customers.
- Internet presence. Showing off that shiny new building on social media can lead you to acquire new clients.
- Referrals. Existing clients "can be very helpful in growing your client base and your revenue stream," says Glassman.
- Local presence. Doctors being seen as community members-effectively as neighbors-has a powerful pull for the clinic, he says.
Watch this video for more.
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