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You have to make time to work on your practice, not just in your practice
It can be easy to get caught up in the day-to-day of practicing as a veterinarian, but a successful hospital requires deliberate effort spent on the business side of the equation.
During an interview with dvm360®, Zachary Melton, technology and solutions strategist at MWI Animal Health, explains the challenge with carving out time to work on your business, but why it's worth it in the end.
View the video below for the entire discussion. The following is a partial transcript.
Zachary Melton: "[In addition to contributing to the practice as a veterinary professional], the other hat that they have to wear has to be: How is this doing? What is the overall health of my hospital? Am I aware of my key metrics when it comes to financials? What does the overall mental health of my staff look like? What is the culture of my hospital? Am I headed down the right path from a morale and a staff development standpoint? What does my marketing look like? What messaging am I sending to prospective pet owners to tell them why I am different and why they should do business with me?"
"If you don't have the time built into your schedule to do some of that stuff...you just become overwhelmed and 9 times out of 10, most people when they are overwhelmed, they just hunker in and say, 'I'm just going to burrow in here and do what I know I can do.' That doesn't always mean long-term success."