What Is the Brand of Your Veterinary Practice?

A brand isn't a logo or a sign, Robin Brogdon, MA, owner and president of BluePrints Veterinary Marketing Group, says — it's essentially a feeling about a business. Your brand is about the relationship someone has with your business. To foster that brand, Brogdon says make sure everyone on the team understands the core essence of your business, as well as your brand story. She says your brand story can also act as the differentiator of your practice.