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Vetsource launches rebrand to display its growth

dvm360dvm360 January 2023
Volume 54
Issue 1
Pages: 14

Acquisitions of Vet2Pet and VetSuccess inspired this new brand identity as company grows its collection of veterinary business solutions

Vetsource, a pet health company offering innovative pharmacy, technology, and business services to those who care for pets, has unveiled a new brand identity to mark the official start of 3 brands uniting as a single portfolio of solutions for the veterinary field.

According to a company release,1 Vetsource acquired VetSuccess, a data and analytics provider, in 2018, and Vet2Pet, a client engagement system, in 2019. Since then, the companies have primarily worked together under Vetsource corporate, while still having their individual identities for more organized and simplified transitions for customers.

Vetsource's new website at Vetsource.com was entirely redesigned in tandem with its rebrand and houses its client engagement, plus data and insights services. The Vet2Pet and VetSuccess websites will be automatically redirected to Vetsource.com and will support access to customer logins, according to the release.1

"Adding client engagement, and data and insights, to the Vetsource portfolio allows us to leverage their combined strength to add greater value for the industry," stated Kurt Green, Vetsource CEO, in the release. "Our goal is to foster strong relationships and positive experiences so veterinarians can focus on what they do best – caring for pets."

The product sign-in URLs will stay the same for all 3 products. The Vet2Pet name will be retained as a product name under Vetsource's client engagement services.

"There will be no disruption of service for any of our customers. They will receive the same support and access to services they always have," said Green. "When the companies joined, so too did the same innovative and talented team of people their customers know and trust. We're lucky to now count them as part of the Vetsource family."


Vetsource unveils new brand reflecting company's growth. News release. Vetsource. November 16, 2022. Accessed November 18, 2022. https://www.prnewswire.com/news-releases/vetsource-unveils-new-brand-reflecting-companys-growth-301678922.html

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