Thrive Pet Healthcare and Scratch Financial agree to formal partnership


This official partnership comes after 2 years of Scratch being Thrive's primary client financing option

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Vittaya_25 /

Thrive Pet Healthcare and Scratch Financial announced a contracted partnership between the 2 companies. The companies have worked together for 2 years and decided that a long-term partnership was a natural fit.

With this new partnership, Thrive aims to continue ensuring practices have convenient technology built for the needs of modern-day veterinary clinics. Scratch fills this need for Thrive by providing the technology needed to serve more clients. Scratch Financial works with client financing, omnichannel payment processing, text-to-pay features, and cloud-based point of sale.

"We believe in the power of technology to continue evolving the veterinary industry for the better," said Joseph McElmurry, vice president of supply chain at Thrive Pet Healthcare, in the release. "Scratch's cutting-edge payment technology and incredibly collaborative team are helping our veterinary teams spend more time doing what they love.”

“We are thrilled with what we've already accomplished together and are even more excited about what our teams will continue to achieve."

Some details of the partnership include:1

  • Scratch will provide digital payment tools, terminal payments, and text-to-pay features.
  • Scratch will provide integrated offerings across Thrive's Practice Management Systems, such as Vetspire.
  • Scratch Plans will also be offered as a financing option at most locations, providing pet parents with a variety of payment plans starting at 0% APR.

When asked about the partnership, Scratch's chief executive officer and co-founder, John Keatley, said, "In terms of client experience, there's a great deal of synergy between Scratch's omnichannel payments technology and client financing solution, so we're thrilled to see how this integration deepens our partnership with Thrive Pet Healthcare and their network of veterinary practices."1


Thrive Pet Healthcare & Scratch ink multi-year contract to bring cloud-based point of sale to 350+ veterinary practices. News release. June 7, 2022. Accessed June 8, 2022.

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