The successes of Fear Free

During an interview with dvm360®, Marty Becker, DVM, founder of Fear Free, highlighted several advancements that have followed since his initiative's launch, plus why he believes Fear Free has become a "golden phenomenon."

View the video below for the entire discussion. The following is a partial transcript:

Marty Becker, DVM, founder of Fear Free: It started out just dogs and cats going to the veterinary hospital and all the sudden [we thought], 'Well what good is it to have a great trip to the vet if they have fear, anxiety, and stress at home?' So then Fear Free Happy Homes was created which is, by the way, complimentary to all pet parents.