Stop feeling guilty about cash-strapped clients

Team members are caring, altruistic people. As such, you might feel a twinge of guilt talking to pet owners about high-level care when their funds are tight. Erase those hesitant feelings. Why? First off, because you can't judge who will accept best-care recommendations and who won't. Money often doesn't come into play. Second, clients' financial situations just aren't your business. With that in mind, here's how to feel OK recommending the best care all the time.