In this interview at the Fetch dvm360® conference in Charlotte, North Carolina, Matthew McGlasson, DVM, CVPM, offered his insight on promoting your practice plus your personal brand online.
During this dvm360® interview, Matthew McGlasson, DVM, CVPM, chief medical officer at Noah's Ark Animal Clinics, shared what kind of content clients enjoy viewing on your clinic's social media pages. He also emphasized ensuring your personal brand builds trust with exisiting clients while attracting new prospects.
View the video below for the entire discussion. The following is a partial transcript.
Matthew McGlasson, DVM, CVPM: I think [social media] can be really helpful for your practice as far as showcasing your team, showcasing really that human-animal bond, and how much you care about their patients. I don't think you should ever be posting like gory videos and things like that of surgeries. I don't think that's what clients want. I think clients want to look at your social media for your hospital page and just get the feeling that you really care about the pets and that they can trust you.