During this dvm360® interview, Matthew McGlasson, DVM, CVPM, chief medical officer at Noah's Ark Animal Clinics, shared what kind of content clients enjoy viewing on your clinic's social media pages. He also emphasized ensuring your personal brand builds trust with exisiting clients while attracting new prospects.
View the video below for the entire discussion. The following is a partial transcript.
Matthew McGlasson, DVM, CVPM: I think [social media] can be really helpful for your practice as far as showcasing your team, showcasing really that human-animal bond, and how much you care about their patients. I don't think you should ever be posting like gory videos and things like that of surgeries. I don't think that's what clients want. I think clients want to look at your social media for your hospital page and just get the feeling that you really care about the pets and that they can trust you.
Social media marketing tips and tricks
Julia Burke, Associate Editor
In this interview at the Fetch dvm360® conference in Charlotte, North Carolina, Matthew McGlasson, DVM, CVPM, offered his insight on promoting your practice plus your personal brand online.
During this dvm360® interview, Matthew McGlasson, DVM, CVPM, chief medical officer at Noah's Ark Animal Clinics, shared what kind of content clients enjoy viewing on your clinic's social media pages. He also emphasized ensuring your personal brand builds trust with exisiting clients while attracting new prospects.
View the video below for the entire discussion. The following is a partial transcript.
Matthew McGlasson, DVM, CVPM: I think [social media] can be really helpful for your practice as far as showcasing your team, showcasing really that human-animal bond, and how much you care about their patients. I don't think you should ever be posting like gory videos and things like that of surgeries. I don't think that's what clients want. I think clients want to look at your social media for your hospital page and just get the feeling that you really care about the pets and that they can trust you.
Newsletter
From exam room tips to practice management insights, get trusted veterinary news delivered straight to your inbox—subscribe to dvm360.
ExclusivePet Rx Program now available exclusively at Sam’s Club
Members will be eligible to receive up to 15% discounted insurance coverage plans from Spot Pet Insurance, and more.
Read More
From patients to teams: Veterinary skills that make great leaders
Discover essential leadership skills for veterinarians as experts discuss fostering growth and engagement within your veterinary team on this episode of The Vet Blast Podcast presented by dvm360.
Listen
Business financial planning: Incorporating personal finance goals with practice goals
Check out these strategies to align practice growth with personal financial goals for a secure future.
Read More
The impact of "vetflation"
What is vetflation, and how can it impact your patients, clients, staff, and practice?
Listen
Overcoming understaffing
Understanding the problem can help practices develop solutions.
Read More
Clinic center: Upcoming $2.5 million veterinary clinic for shelter animals and pets, and more
The latest updates relating to animal care establishments and platforms.
Read More
ExclusivePet Rx Program now available exclusively at Sam’s Club
Members will be eligible to receive up to 15% discounted insurance coverage plans from Spot Pet Insurance, and more.
Read More
From patients to teams: Veterinary skills that make great leaders
Discover essential leadership skills for veterinarians as experts discuss fostering growth and engagement within your veterinary team on this episode of The Vet Blast Podcast presented by dvm360.
Listen
Business financial planning: Incorporating personal finance goals with practice goals
Check out these strategies to align practice growth with personal financial goals for a secure future.
Read More
The impact of "vetflation"
What is vetflation, and how can it impact your patients, clients, staff, and practice?
Listen
Overcoming understaffing
Understanding the problem can help practices develop solutions.
Read More
Clinic center: Upcoming $2.5 million veterinary clinic for shelter animals and pets, and more
The latest updates relating to animal care establishments and platforms.
Read More