During this dvm360® interview, Matthew McGlasson, DVM, CVPM, chief medical officer at Noah's Ark Animal Clinics, shared what kind of content clients enjoy viewing on your clinic's social media pages. He also emphasized ensuring your personal brand builds trust with exisiting clients while attracting new prospects.
View the video below for the entire discussion. The following is a partial transcript.
Matthew McGlasson, DVM, CVPM: I think [social media] can be really helpful for your practice as far as showcasing your team, showcasing really that human-animal bond, and how much you care about their patients. I don't think you should ever be posting like gory videos and things like that of surgeries. I don't think that's what clients want. I think clients want to look at your social media for your hospital page and just get the feeling that you really care about the pets and that they can trust you.
Social media marketing tips and tricks
Julia Burke, Associate Editor
In this interview at the Fetch dvm360® conference in Charlotte, North Carolina, Matthew McGlasson, DVM, CVPM, offered his insight on promoting your practice plus your personal brand online.
During this dvm360® interview, Matthew McGlasson, DVM, CVPM, chief medical officer at Noah's Ark Animal Clinics, shared what kind of content clients enjoy viewing on your clinic's social media pages. He also emphasized ensuring your personal brand builds trust with exisiting clients while attracting new prospects.
View the video below for the entire discussion. The following is a partial transcript.
Matthew McGlasson, DVM, CVPM: I think [social media] can be really helpful for your practice as far as showcasing your team, showcasing really that human-animal bond, and how much you care about their patients. I don't think you should ever be posting like gory videos and things like that of surgeries. I don't think that's what clients want. I think clients want to look at your social media for your hospital page and just get the feeling that you really care about the pets and that they can trust you.
3 must-reads on sustainability in veterinary medicine
Read these articles to learn about eco-friendly initiatives and environmentally conscious methods that can be incorporated into clinical practice
Read More
It's time for evidence-based continuing education for CSRs
Jill Clark, DVM, returns to the Vet Blast Podcast to discuss client service representative education and why it is needed
Listen
Why client service representatives matter
Client service representatives are essential communicators, care coordinators, and compassionate advocates at the core of every veterinary team
Read More
Lessons from Eli: A veterinarian's perspective on pet love and loss
On this episode of The Vet Blast Podcast presented by dvm360, Adam Christman, DVM, MBA, and Tyler Primavera, DVM, explore the world of grief through Primavera's recently published children's book
Listen
A new certification for advancing leadership in veterinary practices
The Veterinary Hospital Managers Association recently introduced a new certification, the Certified Veterinary Office Manager
Read More
One-third of Americans live in an area where veterinary care is scarce
The top 5 states with ‘veterinary deserts’ are California, Illinois, Florida, Texas, and New York
Read More
3 must-reads on sustainability in veterinary medicine
Read these articles to learn about eco-friendly initiatives and environmentally conscious methods that can be incorporated into clinical practice
Read More
It's time for evidence-based continuing education for CSRs
Jill Clark, DVM, returns to the Vet Blast Podcast to discuss client service representative education and why it is needed
Listen
Why client service representatives matter
Client service representatives are essential communicators, care coordinators, and compassionate advocates at the core of every veterinary team
Read More
Lessons from Eli: A veterinarian's perspective on pet love and loss
On this episode of The Vet Blast Podcast presented by dvm360, Adam Christman, DVM, MBA, and Tyler Primavera, DVM, explore the world of grief through Primavera's recently published children's book
Listen
A new certification for advancing leadership in veterinary practices
The Veterinary Hospital Managers Association recently introduced a new certification, the Certified Veterinary Office Manager
Read More
One-third of Americans live in an area where veterinary care is scarce
The top 5 states with ‘veterinary deserts’ are California, Illinois, Florida, Texas, and New York
Read More