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PetWellClinic featured in Harvard Business publishing case study
The company adopts a blue ocean strategy to establish a new niche within the veterinary industry
PetWellClinic announced it has been selected to be the subject of one of the latest Harvard Business Publishing case studies. The selected case studies will demonstrate the brand/s nationwide development following PetWellClinic’s adoption of the Blue Ocean Strategy.
Authored by W. Chan Kim, Renee Mauborgne, and Michael Olenick, the study's objective was to determine if well-established market boundaries and practices could be redefined and redrawn through new industry concepts like PetWellClinic. The authors selected PetWellClinic for its unique span within the franchising space when they went from nearly bankrupt to now having over 150 locations signed for development within the United States.
“The pet health industry is growing tremendously, allowing ample opportunity for entrepreneurs and industry leaders to capitalize on the transformations that consumers have been expressing a want for in recent years,” said Sam Meisler, DVM, MBA, founder and CEO of PetWellClinic, in an organizational release.1 “That’s exactly why I founded PetWellClinic, to reshape what traditional veterinary care looked like and make it better for the modern era.”
According to the release, Blue Ocean Strategy is the pursuit, creation, and capture of an uncontested market space that would make any competition irrelevant.1 This business strategy offers potentially large-scale development as long as the public is properly educated and convinced of the value of the new direction.
“Blue Ocean Strategy is all about rejecting the idea that greater cost means greater value,” said Olenick. “This case study is meant to showcase that a product or service appearing to offer less is actually capable of offering an even greater degree of value than its more costly counterparts.”1
PetWellClinic Growth Strategy Featured in New Harvard Business Publishing Case Study. News release. PetWellClinic. May 22, 2023. Accessed May 22, 2023.