PetSmart collaborates with Nom Nom to provide more fresh pet food options
Partnership marks the brand's debut into retail stores
PetSmart has formed an exclusive collaboration with Nom Nom—a direct-to-consumer fresh frozen dog food brand—to offer more fresh and frozen options while meeting the increasing demand for quality pet food.
"There is great opportunity in the fresh pet food market which accounted for nearly $1.5 billion in sales last year alone and is projected to grow 25-30% annually over the next few years," said Stacia Andersen, EVP, and chief customer officer at PetSmart, in a company release.1
"Nom Nom excels in the space, focused on producing quality, nutritious products made here in the U.S. With this exclusive partnership, we are the only retailer to offer Nom Nom fresh food in stores, making their food available to consumers same-day alongside the many products and solutions pet parents already rely on PetSmart to provide,” she added.
According to the release,1 Nom Nom products contain fresh, whole ingredients with real meat and veggies in recipes for pets of all ages. They are crafted by on-staff, board-certified veterinary nutritionists.
"Our partnership with PetSmart lets even more people access the pet health benefits that Nom Nom's fresh food can provide," said Nate Phillips, co-founder, and CEO of Nom Nom, in the release.1
"We see this as a great opportunity to introduce the brand and the fresh feeding experience to a whole new group of people who may otherwise not have found it. We're excited to share these positive outcomes with PetSmart customers."
Nom Nom dog food is available in 4 flavors: Beef Mash, Pork Potluck, Chicken Cuisine, and Turkey Fare. It is currently available in select PetSmart stores and nationwide (in the continental US only, excluding Alaska, Hawaii, and Puerto Rico) through petsmart.com.
Reference
PetSmart brings new fresh food options to pet parents through exclusive partnership with Nom Nom. News release. PetSmart. April 5, 2022. Accessed April 5, 2022.
