Digital strategy leader, Iris Yen, will serve as a Board observer, offering her high-caliber expertise in digital brand building, retail, and strategy.
Petco Health and Wellness Company, Inc, has recently elected Iris Yen, digital strategy leader, to serve as an advisor and observer to its board of directors. As part of her new role, Yen will use her experience in digital brand building, retail, and strategy to further advance the company. According to a company release, Yen will also serve as an avenue of continuity as Petco seeks directors when seats become available in the future.
"Digital expertise and leadership are critical to Petco's success as we continue enhancing and growing our differentiated omnichannel pet care ecosystem," said Ron Coughlin, Petco CEO and Chairman, in the release.
"Iris brings a deep and proven track record of driving impressive digital and e-commerce growth for iconic consumer brands. Her background and leadership are perfect complements to the existing digital, retail, and transformational experience of our existing board members. We're so pleased to welcome her to the Petco family," continued Coughlin.
Yen first joined Nike in 2016 as global vice president of strategy and currently serves as the vice president, global Nike direct digital commerce. In this position, she oversees Nike's digital portfolio across the globe including platforms like Nike App, SNKRS, Nike Run Club, Nike Training Club, and Nike Membership. In addition, she is committed to fostering new value for Nike and its consumers by forging engaging experiences and digital capabilities that promote fondness for Nike while simultaneously encouraging individuals to partake and share their love of sports.
What's more, Yen also served as the vice president of Greater China Nike Direct Digital Commerce, executing 50% annual growth and profit through the initiation of Nike App, Livestreaming, and Tmall and WeChat partner expansion programs, according to the release. Additionally, she is a Stanford Women on Boards member.
"I am thrilled to partner with Ron and the Board to support the advancement of Petco's brand and industry-leading omnichannel experiences for their growing customer base," said Yen. "I look forward to being part of the company's mission to improve the lives of pets, pet parents, and its own Petco partners."
Petco appoints digital, strategy leader Iris Yen as Board Advisor and observer. Petco.com. Accessed December 10, 2021. https://ir.petco.com/news-releases/news-release-details/petco-appoints-digital-strategy-leader-iris-yen-board-advisor