Pet insurance: Ensure that they're insured

August 1, 2010

Veterinary clients with pet insurance are willing to spend more to care for their pets.

Are you educating clients about pet insurance? Even if you answer, “yes,” chances are, your efforts aren’t working. Most pet owners find out about pet insurance either through a friend or through pet insurance carriers and veterinary practices, but just 2 percent of American pet owners actually sign up. So work with your team to educate clients about insuring their pets. Your patients will be healthier and your practice owner will be much happier—particularly since clients with insured pets are willing to purchase thousands more in veterinary services.

Data source: 2008 Finnacord study

The complete package:

Pet owners with veterinary pet insurance by country

Average amount client will spend before opting to stop treatment

Average age of pets when clients enroll them in insurance programs

How clients learn about pet insurance

According to a study conducted by the Brakke Veterinary Practice Management Group, among people who have pet insurance, 88 percent would recommend it to others.

Data sources: DVM Newsmagazine, March 2009 and the Brakke Veterinary Practice Management Group

The complete package:

Pet owners with veterinary pet insurance by country

Average amount client will spend before opting to stop treatment

Average age of pets when clients enroll them in insurance programs

How clients learn about pet insurance

Data source: Kroger Personal Finance and PetFirst Healthcare

The complete package:

Pet owners with veterinary pet insurance by country

Average amount client will spend before opting to stop treatment

Average age of pets when clients enroll them in insurance programs

How clients learn about pet insurance