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The September edition of the Veterinary Hospital Managers Association (VHMA) Insiders' Insights surveyed members about their online pharmacy. About 80 percent said they didn't have one or that it didn't make much money. Some practices struggle with the cost to run an online pharmacy, which products to carry and how to price them, and marketing the online store.
The VHMA thought that shifts in visits and revenue for August 2014 compared to August 2013 may be related to the fact that new-client growth for 2014 as a whole has trended down. Depending on current clients to provide growth isn't realistic; expense management becomes essential if revenue growth is flat.