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New reality series: "Veterinarians On Call"

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Camera crews will follow five large animal veterinarians to help consumers understand how the meat industry works.

Five large animal veterinarians and about 20 of their client farms in four states volunteered to be filmed for a new reality series to give consumers a personal and up-close view of responsible livestock farming in the United States. The series, “Veterinarians On Call,” captures the pride and responsibility of veterinarians in their day-to-day work on U.S. farms and ranches, working with their client livestock farmers and other professionals to raise pork, beef and dairy animals. Presented by Pfizer Animal Health, the show premiered in September on the Veterinarians On Call YouTube channel.

Creators of the series hope the consumers of America’s meat products will feel more connected to the families and farms that work professionally to raise food animals. One of the featured veterinarians in the series is Dr. Peter Ostrum, recognized by movie fans as Charlie from the classic 1971 film “Willy Wonka & The Chocolate Factory.” Today, Dr. Ostrum has transitioned from actor to milkman and is practicing as a dairy cow veterinarian in Lowville, N.Y.

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