• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Making the best of yourself and your practice: Technician, Part 3 (Proceedings)

October 1, 2008
Christine Merle, DVM, MBA, CVPM

Do you wonder why sometimes you need to repeat the same message to staff or clients multiple times?

Lessons from " Made to Stick" by Chip and Dan Heath

Do you wonder why sometimes you need to repeat the same message to staff or clients multiple times? They just don't seem to get it. So, how do you make your message "stick"- how can you help build the brand image of your practice? According to Chip and Dan Heath's book " Made to Stick",there are 6 key qualities that will ensure stickiness in the message you deliver:

1. Simplicity

2. Unexpectedness

Advertisement

3. Concreteness

4. Credibility

5. Emotional

6. Stories

Simplicity- Getting to the Core and Being Compact

What does your veterinary practice offer that is unique? Why should a client choose YOU? Your core message should be simple yet articulate- it should guide your decision making. It should be easily understood and easily proven. Example: Southwest- THE low-fare airline

Unexpectedness- Capture attention and HOLD

Surprise gets our attention and Interest keeps it. We are creatures of habit so when delivering a message we need something that will break through the monotony. So surprise or change is one manner. Interest requires that the individual wants more information or better yet seeks it from you.

Concreteness- Understand and Remember

Vague statements with little detail don't inspire people to remember but, details in the form of a story provide both concreteness and the ability to remember. It applies what you are hoping one can understand. Talk about people and their pets in real terms NOT numbers. Make the message real.

Credibility Believe Me

Who are the authority figures in your practice? Why should someone believe you- it's more then your credentials- it's backed with detail and statistics. Make it easy for people to believe in what you say- support your words through unexpected actions.

Emotional Care

The power of one...ever heard that expression? Make it personal and build a relationship. Remember it's all about the pet that you are seeing at that moment.

Stories Encourage Action

What is the response that you want people to take? Do you want them to buy a preventative? Do you want them to decrease the weight of their obese pet? Tell them stories of action or inspiration- tell the about the real events that occur in detail. Inspire them to action.

Related Content:

BusinessTechniciansRoles
Viticus group seeks applications for veterinary boot camp scholarship
Viticus group seeks applications for veterinary boot camp scholarship
Veterinary training to expand in Ontario with government investment
Veterinary training to expand in Ontario with government investment
VHMA announces latest class of CVPMs
VHMA announces latest class of CVPMs

Advertisement

Latest News

Viticus group seeks applications for veterinary boot camp scholarship

Unusual parasite strain kills 4 California sea otters

Q&A with a keynote: Jan Bellows, DVM, DAVDC, DABVP, FAVD

Evaluating liver enzyme elevation

View More Latest News
Advertisement