The latest and greatest clinical options can mean big fees, so how intricate should you get?

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A veterinary medical ethical issue for the 21st century.

Technical innovations, according to Fetch dvm360 conference speaker Marc Rosenberg, VMD, have found their way to veterinary medicine.

"As our colleagues in human medicine have, we have very sophisticated medical options and testing-and they can be lucrative, to tell you the truth," he says.

More on ethics

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Veterinary ethics: For the good of us all.

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That's where the dilemma comes in. Gold standard care would dictate that, within the scope of the case, all the options are explored. Of course, any recommendation must be made "in conjunction with full disclosure to the pet owner," Dr. Rosenberg says. This includes the possibility of a hefty price tag.

Watch the video for more, and see Dr. Rosenberg's pleasant impressions of how the veterinary field is tackling this.

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