Could our profession's growing emphasis on empathy be contributing to defensive medicine, compromised clinical judgement, and veterinary burnout?
|Articles|March 1, 2006
Idea Exchange: Marketing made easy
In an effort to better market our clinic's services, we placed laminated information about services and promotions inside inexpensive, animal-themed picture holders and displayed these holders in high-traffic areas of the clinic, such as exam rooms.
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In an effort to better market our clinic's services, we placed laminated information about services and promotions inside inexpensive, animal-themed picture holders and displayed these holders in high-traffic areas of the clinic, such as exam rooms. These advertisements require little investment or space, and we can easily change the information as needed.
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Tammi Powell, veterinary assistant, and Dr. Megan Davis
Independence, Ky.
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