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Idea Exchange: The cost of keeping a pet healthy...priceless

Article

To encourage clients to purchase heartworm tests and preventives, we placed posters throughout the clinic that list the price of a heartworm test, the price range of heartworm preventives, and the price of heartworm treatment if a pet becomes infected.

To encourage clients to purchase heartworm tests and preventives, we placed posters throughout the clinic that list the price of a heartworm test, the price range of heartworm preventives, and the price of heartworm treatment if a pet becomes infected. The posters also illustrate the severity of heartworm disease. Clients can clearly see the health and cost advantages of prevention over treatment. We've had clients comment on the posters and then ask for a heartworm test.

Angie Carroll, office manager

Sedalia, Mo.

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