Hill's launches national consumer campaign

Topeka, Kan.-

Hill's Pet Nutrition is launching its first-ever direct to consumer education initiative for Prescription Diet® pet food. The campaign, which kicks off nationwide this spring, will reinforce the important role of the veterinarian, while motivating the pet owner to actively seek nutritional advice from their veterinarian and veterinary healthcare team.

Millions of pet owners will receive a mailing reminding them of the invaluableresource their veterinarians can be to their pet's health and quality oflife, along with a check redeemable only at veterinary hospitals that canbe used toward a Prescription Diet® or Science Diet® pet food product.Veterinarians need to simply deduct the amount of the check from the retailprice of the Prescription Diet or Science Diet product, then deposit thecheck along with their regular bank deposits ­ no waiting, no coupons.

A checklist of "must ask" questions is included to help petowners initiate dialogue with the veterinarian. The checklist covers importanttopics such as weight management, oral health, kidney disease, diagnosticservices and behavioral changes.

"Hill's is excited to further support the veterinarian with thisPrescription Diet campaign to help educate pet owners and reinforce veterinaryrecommendations for pet care and nutrition," says Dr. Karen Padgett,Hill's veterinary channel director.

For more information, veterinarians can contact their Hill's representativeor they can call Hill's Veterinary Consultation Service at (800) 548-VETS(8387).