
News|Articles|October 15, 2009
Helping clients pay in difficult times (part 2)
Analysis of veterinary market data shows that pet owners need payment options
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Every pet owner is different. And yet, studies show that certain groups of pet owners do behave similarly. However, the determining factor affecting client behavior seems to be how the person feels about the pet rather than how much money he or she has. So just as always, you can't X-ray that client's wallet to target your recommendation.
Here's a look at how cat owners describe relationships with their pets. Now how do you think that translates into spending?
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Despite growth in enrollment, fewer than 5% of US dogs and cats are insured, while rising veterinary costs are increasingly affecting treatment decisions and access to recommended care.
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