Give your clients some solid info about ear inflammation and infection with this handout.
Here are some things some folks (maybe your own veterinary clients?) believe about recurring ear problems:
> "All ear infections are the same, so I can use the same medicine that worked the last time."
> "If I pluck the hairs out of my dog's ear, my dog will never get another ear infection."
> "My dog has an ear infection, because he caught it from another animal."
> "My dog scratches, licks or chews because he's bored, grooming himself or imitating the family cat."
> "My dog's ears will be cured so he'll never get another infection."