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Get freakishly cute pics to promote your veterinary hospital
Youre gonna be all #Snapcat THIS! and #Instadog THAT!
Click above for the handout for a team meeting.See a cute patient. Squeal with delight. Snap a quick pic with an iPad or smartphone. Repeat. There, you got it.
Now here are my cute-pet-pic-snapping tips with a team enjoying the fruits of their labor-helping cute animals stay alive and remain cute.
Want the form? Click here or the form on the right. Can you get management to buy in?
Want a photo release form? Click here.
Want to just read the tips and skip the handout? Done. Then you're ready for “Omigod, this puppy is TOTES adorbs!!!!” time ...
1. Every pet, every time
Take a picture of every animal that rolls through the door. (You never know which ones will make great memes! Clients love when their pets are made “famous.”
2. Rolling video rocks, too
Video everything, because the things you do naturally every day go viral when someone else posts them (like the DVM going into a cage with the scared pit bull or the technician carrying the post-op puppy in a baby pouch on her chest).
3. Don't wait-just start
Challenge your fellow staff members with smartphones to outdo each other's cuteness.
4. Don't feel weird about it
Remember, today's clients are used to documenting their day in pictures to share. What better thing to share than an image of their pet happy at your clinic? 5. Psst-promote your great practice! Make sure you tag the image with your clinic name, either on a background dry-erase board or with a photo app that adds text (most smartphones have them, and free ones are available). I tags all of my hospital's “#betteratApplebrook.” In case someone shares them (yay), you got your name out there.
If you want to see some of my examples, flip through the next few pages ...
(Photo courtesy Kathryn Primm, DVM)
(Photo courtesy Kathryn Primm, DVM)
(Photo courtesy Kathryn Primm, DVM)Kathryn Primm, DVM, owns Applebrook Animal Hospital in Ooltewah, Tennessee, but has a growing career as a writer, a speaker and an online voice for veterinarians and pet owners alike. She was also the nation's first Fear Free certified professional, and her first book, Tennessee Tails: Pets and Their People, received recognition as a runner-up in the "Memoirs" category at a national book festival.
