Fresh Step and Best Friends Animal Society launch streaming adoption event


The Adopt a Stray livestream gaming event aims to drive cat adoptions for National Animal Shelter Appreciation Week



Fresh Step announced that it partnered with Best Friends Animal Society for the launch of its streaming adoption event to connect adoptable cats with their forever family during National Animal Shelter Appreciation week.

Fresh Step plans to enlist cat-loving gaming influencers to launch livestreams of Stray, a popular cat adventure game. According to an organizational release,1 the enlisted gamers will use the adoptable cats as avatars while they play the game and will share information on the cat during the live stream.

"Fresh Step is committed to helping cats in need find a loving home and that's why we are so excited about this program," said Elaine Lee, Brand Manager at Fresh Step, in the release.1 "We know that cats touch the lives of so many people, including the passionate gaming community, and we are thrilled to have their support as we connect more cats with a family."

Anyone interested in attending one of the livestreams can access the event on the following influencers on Twitch or YouTube1:

  • IhasCupquake
  • SapNap
  • Shipwrecked
  • Abram Engle
  • DayeDreamTV
  • Nicole Tompkins
  • RikkiChuu

Participants and viewers of the streams can use the chat functions on Twitch and YouTube to learn more about the cat and see actual photos. Interested viewers and participants will also be encouraged to fill out an adoption form to start the process of adopting one of the cats.


Fresh Step launches first streaming adoption event to help cats in need. News release. Fresh Step. November 3, 2022. Accessed November 4, 2022.

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