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When you go to a veterinary conference to get smarter, make sure you share your journey on social media.
When we close our clinic to attend continuing education conferences like Fetch dvm360, we tell our followers on social media. It shows our customers we're keeping up on new methods and finding new ways to improve our offerings, and it aligns with product marketing for our clinic, as we boast about new products we're ordering on the exhibit hall floor that will be available soon. Bonus: Our clients don't drive all the way out to see us when we're closed.
Brent Dickinson is practice manager at Dickinson-McNeill Veterinary Clinic in Chesterfield, New Jersey.