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Fetch by The Dodo pet insurance debuts


Formerly PetPlan, by partnering with The Dodo, this new brand aims to enhance animal lives and strengthen the human-pet bond.

Tatyana Gladskih / stock.adobe.com

Tatyana Gladskih / stock.adobe.com

Fetch by The Dodo has launched, following its partnership with The Dodo—a prominent animal media platform. This pet health insurance brand combined coverage with the brand strength and the large community of The Dodo to complete its transition from PetPlan.

"Fetch by The Dodo is an exciting next step in our brand's maturation and diversification," said YuJung Kim, president of The Dodo. "This partnership makes sense for many reasons but the most important is that both companies are committed to deepening the human-pet connection and bettering animals' lives."

By uniting comprehensive pet insurance coverage with customized content and the massive animal living community of The Dodo, Fetch by the Dodo strives to help pets lead happier, healthier, and longer lives.

"Pet insurance has traditionally focused on the bad days," said Paul Guyardo, president & CEO of Fetch by The Dodo. "Our focus is to ensure that pets and their parents enjoy more good days together, as well as providing peace of mind with the best coverage in the industry."


"Fetch by The Dodo” pet insurance, formerly PetPlan, launches. News release. Fetch by the Dodo. March 4, 2022. Accessed March 7, 2022.https://www.prnewswire.com/news-releases/fetch-by-the-dodo-pet-insurance-formerly-petplan-launches-301495805.html

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