Fear Free: Tell clients why you bother

December 13, 2016
Brendan Howard, Business Channel Director

Brendan Howard oversees veterinary business, practice management and life-balance content for dvm360.com, dvm360 magazine, Firstline and Vetted, and plans the Practice Management track at all three Fetch dvm360 conferences.Brendan has proudly served under the Veterinary Economics and dvm360 banners for more than 10 years. Before that, he worked as a journalist, writer and editor at Entrepreneur magazine and a top filmed entertainment magazine in Southern California. Brendan received a Masters in English Literature from University of California, Riverside, in 1999.

Better vaccinations, kinder physical exams and taking time to relax and reward pets in the veterinary practice are all crucial parts of creating a lower-stress visit. But if you don't tell pet owners why you're doing and why, you're leaving it to them to guess.

In a well-attended session at CVC San Diego this month, Drs. Jonathan Bloom and Karen Felsted shared great reasons why veterinary practices should try low-stress pet-focused Fear Free methods, offered a ton of ways to start in small (and big) ways and then the business justification for such a big change.

The part that captivated me? Their emphasis, not just on DOING right, but COMMUNICATING right.

Did you miss our Fear Free sessions at CVC Virginia Beach, Kansas City and San Diego this year? Get in on the action for 2017 right now.