• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Upcoming dvm360 Conferences
Resources
CBD in Pets
CE Requirements by State
Contests
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
Veterinary Heroes
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Experts Predict a Very Happy Holiday for Fido and Fluffy

December 1, 2018
Kerry Lengyel

How much will we spend on our furry friends this holiday season?

The holidays are a season for spending quality time—and often exchanging gifts with—friends and family. And because our pets are part of our family, we’re swiping our credit cards and doling out dollars to shower them with holiday cheer, too.

But how much will we spend on our fur babies this holiday season? According to one survey, millennial households will be spending the most.

RELATED:

  • Holiday Gifts for Every Budget
  • The Educated Client: Holiday Hazards
Advertisement

PricewaterhouseCoopers (PwC) recently released its 2018 Holiday Outlook report. According to the report, the average consumer will spend $67 on each of their pets this holiday season, while millennials will spend $141 on each pet. And when it comes to high-earning millennials (>$70,000 per year), that average spend increases to $183.

“Millennials, the largest pet-owning consumer segment, own 35% of all pets,” the report states. “And half of them buy gifts for their pets at least once a month.”

The Saint Leo University Polling Institute (Saint Leo, FL) conducted a similar online survey last month, but the numbers they found for anticipated holiday pet spending were far higher. Of the 1167 adults from across the United States who completed the survey, 59.4% of whom were pet owners, the average amount of money they anticipate spending or have spent on holiday gifts for their pets this year is $237.37.

This figure is much higher than in 2015 when the previous Saint Leo University poll was conducted. In that survey, pet owners anticipated spending only $98.97 on holiday gifts for their pets.

“The spenders…are individuals who treat their four-legged friends as if they are actually family members,” Keith Jones, PhD, associate professor of marketing at Saint Leo University, said. “As a result, people continue to spend on their pets at holidays in a similar manner as to how they spend on their actual family members.”

Dr. Jones said industry officials are uncertain how long this increasing trend will last, but there are no signs of it slowing down in the near future.

Pet spending in general exceeded expectations in 2017, reaching 69.51 billion last year.


Advertisement

Latest News

The four-letter word to why you're burning out and feeling unproductive

Merck Manuals recognizes importance of One Health concept

Topical therapy and immunotherapy can save time and frustration with dermatology cases

Texas Tech appoints new faculty member with passion for animal agriculture

View More Latest News
Advertisement