• Fetck KC Callout
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Media
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspective
Weekly Newscast
dvm360 Insights™
dvm360 LIVE!™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Client Handouts
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Upcoming dvm360 Conferences
Resources
CBD in Pets
CE Requirements by State
Contests
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2022 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2022 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Putting Nutrition Into Practice—A Discussion of Pet Nutrition Recommendations, Compliance and Product Selection - Episode 7

Marketing tools for pet nutrition

December 8, 2021

EP. 1: Diet recommendations for your patients
EP. 2: Unsound science: What constitutes as good or bad pet food
EP. 3: What does it mean for food to be quality control tested?
EP. 4: AAFCO formulated and tested: What you need to know
EP. 5: Label red flags: What you should have pet owners look out for
EP. 6: How to utilize the whole veterinary team for nutrition recommendations
Now Viewing
EP. 7: Marketing tools for pet nutrition
EP. 8: Virtual veterinary visits: The good and bad
EP. 9: A deeper dive into pet food purchases
EP. 10: Supplements, dietary needs, and homecooked meals

Drs Cline and Saker discuss the different ways veterinary practices can market to clients of all ages to help promote better nutrition in patients.

Adam Christman, DVM, MBA: So I want to ask you about marketing tools because there are so many now that are out there: social media, websites, emails, flyers, educational pieces. What do you think works well to have just great discussions about pet nutrition?

Martha Cline, DVM, Diplomate ACVN: So it's important to realize a lot of people are going to receive information in different ways. And so we often utilize social media in our practice and use that as a way to reinforce certain concepts to clients that we want them to see and to be aware of and educated about. Sometimes that's going to involve things like email blasts off to the clients as well. So those are the primary ways that we're trying to market in our own practice.

Korinn Saker, DVM, PhD, Dipl. ACVN: I think we use it all. I think it depends on who your clients are. I think if they're part of the older generation, then they're not really that savvy and not interested in using a lot of social media. And so they're the ones who would like the written paper handed to them. And we have a lot of...a lot of pamphlets that we've created about nutrition in every kind of disease state that nutrition can manage. And, you know, we print it off and, you know, hand it to them. And it focuses in on the key nutrients, diet choices, and other things like that. But then we have, you know, a lot of clients who are obviously in the younger generation, and they like to see things. They...we do videos, we do...we do little blogs and things like that, that they can access to get more information. And when we do a nutrition console, that's for the animal that's outside of the hospital, we put those those those references, they can go and look up those that information that that we've created at our school, but a lot of it is oftentimes based on the the tools and resources that pet food companies give us to start out with.

Adam Christman, DVM, MBA: Yeah.

Korinn Saker, DVM, PhD, Dipl. ACVN: Which is nice, because you know, we don't always have all the media savvy that we need to have to make that happen.

Adam Christman, DVM, MBA: Cuz you need it. I would think you need a conversation piece somewhere to start with, and, you know, body condition score charts, right? Whether it be the one to five, or one through nine. I'm sure you have something, right?

Korinn Saker, DVM, PhD, Dipl. ACVN: Yeah, yeah, for sure.

Adam Christman, DVM, MBA: And it's like, it's interesting to see what a pet parent finds as a body condition score versus what the veterinarian perceives, and you try to like understand and show the "why" where there might be some discrepancies, I'm sure, as an example, right?

Korinn Saker, DVM, PhD, Dipl. ACVN: We've created a really cool program on the computer that the client can actually look at, while they're kind of playing...while they're waiting, you know, in the exam room or outside the exam room before they get into there, that basically shows their pets shrinking and growing, based on what they're feeding. And so, you know, and then putting a body condition score to that, which is really fun. And then there's also another tool, and you maybe have access to it as well, that is basically just this...long, rectangular kind of tool that has different...it's covered with material in all the different body condition scores. And has, either there's going to be some foam under the different ones so that they can see when you're...they can feel it. They can feel like a body condition score of three versus five versus eight versus nine, just by palpating that. And it's a really good thing to have them go through that with them while they're in the exam room so that when they go home, and they're helping monitor weight gain or weight loss, they can...they had something to visualize that with.

Adam Christman, DVM, MBA: Right. It's fantastic.

Martha Cline, DVM, Diplomate ACVN: Yeah I have that tool in my exam room. So you know, when we're looking at the hand, we want the ribs to feel like the back of our hand. And so I'll use that often as a way to explain to clients what the rib should feel like, compared to if you flip the palm over, you can't feel these bones. And we don't want the ribs to feel like that in our pets.

Korinn Saker, DVM, PhD, Dipl. ACVN: And there's another silly tool that we use sometimes for muscle mass, because anymore in the last, maybe four or five years, muscle conditioning has been another part of nutritional assessment that we're trying to get the students and the veterinarians to be more aware of. And so you can use your face and use, you know, if you smile really big this is like adequate muscling, and, you know, go to different parts of your face and you can feel what it feels like to push down and get to bone before you have to work through a lot of muscle and skin. So that's always fun too.

Adam Christman, DVM, MBA: Yeah, that is cool. I like that.

Related Content:

Putting Nutrition Into Practice—A Discussion of Pet Nutrition Recommendations, Compliance and Product Selection
Supplements, dietary needs, and homecooked meals
Supplements, dietary needs, and homecooked meals
A deeper dive into pet food purchases
A deeper dive into pet food purchases
Virtual veterinary visits: The good and bad
Virtual veterinary visits: The good and bad

Latest News

Are you ready for the Fetch dvm360® Kansas City Block Party?

Mini donkey successfully receives pacemaker to manage fatal heart condition

News wrap-up: This week’s headlines, plus Cincinnati Zoo welcomes baby hippo

Dr Mike Nolan receives 2022 AVMF/EveryCat Health Foundation Research Award

View More Latest News