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Embrace Pet Insurance joins acclaimed pet insurance marketplace


Now under Pawlicy Advisor's online platform for owners seeking high-quality coverage for their pets

chendongshan / stock.adobe.com

chendongshan / stock.adobe.com

Pawlicy Advisor, an independent pet insurance marketplace recommended by the American Animal Hospital Association, announced in a company release1 its partnership with Embrace Pet Insurance. Embrace is a pet health insurance provider for dogs and cats in the United States and now the latest integration into Pawlicy Advisor's online marketplace platform. Pawlicy Advisor provides personalized recommendations to match pet owners with the right pet insurance coverage and projected lifetime value, based on a pet's breed-specific health conditions, age, location, and more.1

The partnership follows Pawlicy Advisor's $12 million Series B funding round led by StepStone Group at a time when the pet insurance market is experiencing rapid growth. With the increasing demand for the right coverage, Pawlicy Advisor has expanded its pool of nationally recognized providers with Embrace Pet Insurance, further simplifying the process of choosing an excellent provider and plan for every pet's specific needs.

"We're thrilled to welcome Embrace Pet Insurance to our platform as we continue to represent excellent insurance offerings and further simplify the shopping process for customers," said Woody Mawhinney, CEO & co-founder of Pawlicy Advisor, in the release. "Embrace Pet Insurance is a valuable addition to our marketplace with its comprehensive plans and Wellness Rewards program that are extremely valuable to pet parents. Embrace is nationally recognized as a top provider, and we are excited for pet owners with whom they're an ideal match to find the right coverage."1

Founded in 2003, Embrace Pet Insurance has become a well-regarded pet health insurance provider for dogs and cats in the United States and offers simple, comprehensive accident and illness insurance plan with personalized policies to provide affordable options. According to the release, Embrace offers a flexible routine care plan, “Wellness Rewards,” which reimburses pet parents for everyday veterinary, training, and grooming costs to reward them for being proactive with their pet's care.

"At Embrace, we're pet parents, too, and we understand first-hand the love owners feel for their dogs and cats," said Brian Macias, president of Embrace Pet Insurance, in the release. "That's why we're committed to creating plans and policies that provide peace of mind to pet parents when they need it most, so they're prepared when the inevitable accidents and illnesses strike. We're excited to connect with dog and cat owners through the Pawlicy Advisor platform and provide coverage to help protect as many pets as possible."1

According to the release, Embrace reimburses up to 90% of a pet's unexpected veterinary bills, helping relieve the financial burden that veterinary care can require. Coverage includes accidents, illnesses (ig, dental illnesses), breed-specific and genetic conditions, cancer, chronic conditions, and exam fees.1


Embrace Pet Insurance joins Pawlicy Advisor's vet-recommended pet insurance marketplace. News release. Pawlicy Advisor. Published January 10, 2023. Accessed January 11, 2023. https://www.prnewswire.com/news-releases/embrace-pet-insurance-joins-pawlicy-advisors-vet-recommended-pet-insurance-marketplace-301716925.html

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