Dental makeover: Pet edition

We take a before and after picture of each patient's teeth and send the photos home as part of an educational handout. The difference in the pet's teeth is night and day, and clients realize that the money they've spent really improved their pet's health. We display the most dramatic before-and-after results to clients who aren't quite sold on dental cleanings for their pets.

—Brian Demeuse,

client service representative

Green Bay, Wis.