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Client retention: Do you really know your numbers?

March 12, 2009
Christine Merle, DVM, MBA, CVPM

Tracking your total clients doesn't tell you the whole story.

To gauge the health of your practice-and patients-you must track the number of pet owners you serve. But looking at your total number of clients doesn't tell the whole story. Dr. Christine Merle, MBA, CVPM, a consultant with Brakke Consulting in Dallas, explains the figure you really need to watch.

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