Campaign advocates animal research
Washington-The Foundation for Biomedical Research (FBR) has launched a public education campaign to promote the role research plays in advancing animal health.
Washington-The Foundation for Biomedical Research (FBR) has launched a public education campaign to promote the role research plays in advancing animal health.
The campaign, dubbed "Survivors," will feature radio and televisionpublic service announcements, video news releases, shopping mall exhibits,posters and pamphlets.
"The goal of this new campaign is to promote public respect andappreciation for the little-known fact that biomedical research involvinglaboratory animals plays a key role in advancing veterinary medicine aswell as human medicine," says FBR President Frankie L. Trull. "Itis our hope that Survivors will inspire public understanding and supportfor America's biomedical research community."
Some innovations developed as a direct result of biomedical researchinvolving laboratory animals includes: pacemakers, CAT scans, MRIs, cardiac,orthopedic, cataract and transplant surgery, techniques for minimally invasivesurgery, linear accelerator radiation therapy and fertility drugs.
Adds Trull, "Survivors has been designed to promote the little-knownfact that lab animals also serve the magnificent cause of veterinary health- even though this vital research is typically vilified by animal activists."
