Camp Bow Wow appoints new vice president of field operations


Veteran team member Melanie Moon promoted to senior position

Camp Bow Wow, the dog day care and boarding franchise, has named Melanie Moon vice president of field operations, completing its senior leadership team.

Melanie Moon, the new vice president of field operations (Photo courtesy of Camp Bow Wow).

Melanie Moon, the new vice president of field operations (Photo courtesy of Camp Bow Wow).

According to a company release,1 Moon has served 25 years in the franchising industry and has been on the Camp Bow Wow team for 12 years. She starting off as an area director for multiple regions and most recently was the senior director of field operations before her promotion. She will be responsible for driving strategy for Camp Bow Wow's field operations as the company further improves, advances, and expands franchise owner support for more than 200 camps in the US and Canada.

"After watching Melanie in action as the senior director of field operations, we knew she'd be the perfect candidate for the vice president role," expressed Camp Bow Wow president Julie Turner, in the release. "Field operations are at the core of everything we do at Camp Bow Wow, and Melanie is joining as an integral member of the senior leadership team at a pivotal time as our locations continue to grow."1

Moon will be key in continuing to expand the brand, set to open 20 new Camps this year, and will oversee field support team activities, including business coaching, development and building franchise relationships. Additionally, she will focus on franchise owner profitability and maintaining brand standards to promote successful, profitable, and happy franchise owners.

"One of my favorite parts about working for Camp Bow Wow is the relationships I've developed with our camp owners," said Moon. "Maintaining our brand standards and high franchise owner satisfaction rate trickles down to customer satisfaction to keep Camp Bow Wow the leader in the pet care industry. I'm honored to be given this responsibility as we build toward the next chapter in providing the highest levels of fun, safety and service for campers."1

From Colorado, Moon graduated from the University of Colorado and enjoys spending time with her pup Ripley, a red Australian Kelpie.


Camp Bow Wow names new vice president of field operations. News release. Camp Bow Wow. March 13, 2023. Accessed March 13, 2023.

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