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You've picked out a great digital dental radiography unit. You can live with the price. But are you sure everyone's excitement will translate to plenty of use and a decent ROI?
CVC educator Brian Conrad, CVPM, and the ownership team at Meadow Hills Veterinary Center in Kennewick, Washington, often get pumped up over new gear ... but that doesn't guarantee a successful rollout. (Remember Brian's $10K management mistake?)
So when it came to adding digital dental radiography to his two locations, they got the staff on board first-and it worked. "The money's there now, and the return on investment is already happening," Conrad notes.
Watch the video to learn more.