Buying digital dental radiography: DVMs always miss this step

October 20, 2016
Brian Conrad, CVPM
Brian Conrad, CVPM

Brian Conrad, CVPM, has been the practice manager for Meadow Hills Veterinary Center in Kennewick, Wash., since 1999. During his tenure at Meadow Hills, the clinic has been named Veterinary Economics Hospital of the Year in 2001 and the 2004 Mid-Columbia Small Business of the Year. Conrad is a frequent lecturer for the Fetch dvm360 conferences and a contributor to Veterinary Economics and Firstline magazines. He was recently appointed to the board of directors for the Veterinary Hospital Management Association.

You've picked out a great digital dental radiography unit. You can live with the price. But are you sure everyone's excitement will translate to plenty of use and a decent ROI?

CVC educator Brian Conrad, CVPM, and the ownership team at Meadow Hills Veterinary Center in Kennewick, Washington, often get pumped up over new gear ... but that doesn't guarantee a successful rollout. (Remember Brian's $10K management mistake?)

So when it came to adding digital dental radiography to his two locations, they got the staff on board first-and it worked. "The money's there now, and the return on investment is already happening," Conrad notes.

Watch the video to learn more.