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Taking the BizQuiz? This is the answer to question 1 of "Are you a social-media maven or a Web wipeout?"
Twitter calls its users "followers," and there's no special "fan" page designation. Facebook includes "fan pages," and you want to add one when you put your veterinary practice on Facebook. Regular profiles are limited to 5,000 friends, but fan pages are unlimited and show up on search engines through Google, Yahoo, and more. When users become fans, their Facebook profiles display a message ("Mary Smith has become a fan of ABC Animal Hospital," for example) and a link viewable by all of their friends—viral marketing in action.