BetterVet welcomes 2 new executives to the team


Nicole Leiter joins as chief operating officer and Mark Prather as board member

BetterVet, a mobile veterinary care company, announced in a release1 the addition of 2 new leaders to the growing team. Nicole Leiter, BS, PharmD, MBA, was appointed BetterVet’s chief operating officer (COO) and Mark Prather, MD, MBA, joins as an executive board member. BetterVet’s mission of combining technology with compassionate, world-class service, comes into action by delivering in-home pet care from coast to coast in the United States.

Nicole Leiter BS, PharmD, MBA, comes to BetterVet with 28 years of operational experience and expertise. Leiter previously spent 25 years at Walgreens, where she held multiple senior leadership roles responsible for retail operations, product development and technology transformation, strategic partnerships, and innovation. Following her time at Walgreens, Leiter joined the senior leadership team at McKesson building a new customer segment focused on digital-first pharmacies. Leiter received a Bachelor of Science in Biochemistry from the University of Nebraska-Lincoln, a Doctor of Pharmacy from the University of Nebraska Medical Center, and a Master’s in Business Administration with a focus in International Business from Fort Hays State University.

Leiter said in the release, "I am thrilled to bring my experience growing a healthcare brand to my new position with BetterVet and I look forward to making high-quality mobile veterinary care even more accessible. It's an exciting time to be coming aboard."1

Mark Prather, MD, MBA, is the co-founder and current CEO of Dispatch Health, an in-home healthcare group backed by Alta Partners. According to the release, Prather looks forward to bringing his home-based medical care expertise to his BetterVet board of directors role. Prather completed his undergraduate studies at Vanderbilt University and attended medical school at UCLA. He completed his residency training in emergency medicine at Denver Health and Hospitals where he served as chief resident. He obtained his MBA from the University of Colorado.

"I am happy to offer my perspective as a doctor and leader to the BetterVet Board," said Prather in the release. "This is a fantastic group of people with a long list of incredible skills and I look forward to working with all of them."1

With Leiter transitioning to COO, Carolina Goncebat, co-founder, will be transitioning from COO to chief revenue officer (CRO). "We are delighted to have a team that reflects our vision for continued growth and success," said Bruce Herzfelder, co-founder and CEO, in the release. "With the addition of Nicole and Mark, and with Carolina as CRO, I have no doubt that BetterVet will continue to make its mark as an industry leader."1


BetterVet adds two new executives to the leadership team, Nicole Leiter, as COO, and Mark Prather as board member. News release. BetterVet. January 24, 2023.

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